Client: www.gothamgazette.com

In 2006, M2C Consulting began working with www.gothamgazette.com, a New York City-focused news and policy site run by the Citizens Union Foundation to increase advertising revenue generated by the site.

Since 2006, revenues have more than doubled and local universities and colleges are now competing to buy advertising spots on the site. To view Gotham Gazette's advertising rates and media kit, which were developed by M2C Consulting, click here.

Client: New Yorkers for Parks

In May 2006, M2C Consulting worked with New Yorkers for Parks, a non-profit organization that advocates for parks and open spaces in New York City, to develop an easy-to-understand park advocacy guide book for local advocates. The book focused on ways to attract public attention to local park needs and laid out steps that can be taken to attract public funding for the park through the city's budget process.

The guide was distributed to hundreds of park advocates as part of NY4P's efforts to educate community activists.

An online copy of the book is available here.

Client: Brooklyn Bridge Park Conservancy

In 2006, the Brooklyn Bridge Park Conservancy, a non-profit organization working to make the park a reality, hired M2C Consulting to write a White Paper which examined public-private partnership models in park management and made recommendations on how the Conservancy can work with the City and State in an effective manner, after the park is built.

The paper served as an important educational tool for Conservancy Board Members and Brooklyn Bridge Park advocates and it served as a guide for developing a management system for the park, going forward.

A copy of the White Paper is available here.

Client: The Citizens Emergency Committee to Preserve Preservation

In August 2006, M2C Consulting was approached by an independent group of New York City Landmark advocates known as the Citizens Emergency Committee to Preserve Preservation (CECPP), seeking to reform the Landmarks Preservation Commission (LPC). Specifically, the client sought to address the:

1. Lack of fairness in the process

2. Lack of independence on the Commission:

3. Lack of resources

To address CECPP's reform agenda, M2C Consulting crafted a multi-year advocacy strategy to highlight the need for change at LPC. A summary of M2C Consulting's work with CECPP includes:

1. Developing a website (www.savelpc.org) and email list to help spread the word and provoke activist action.

2. Assisting CECPP in taking specific actions to highlight the lack of transparency. These actions include:

*issuing a number of Freedom of Information requests to LPC, seeking to determine the number of Requests for Evaluations (Landmarking requests) had been submitted over a fixed time period and of those, how many had been acted on. The results of the inquiry can be see here. From this data,
*filing a lawsuit in New York State Supreme Court (CECPP v. Tierney)seeking to compel LPC to act on the many RFE's that were never acted on.
*filing suit to compel the Mayor to make appointments to vacation LPC Commissioner seats
*leading an effort to to attract additional public funding for LPC, resulting in $300,000 of additional funds allocated in 2007/2008.

In the long term, M2C Consulting will be representing CECPP in a collabortive advocacy effort to reform LPC during the 2009 local elections and to attract additional funding to this chronically-underfunded but critical public agency.