Client: Tony Avella for Mayor

In early 2008, City Council Member Tony Avella hired M2C Consulting to develop a simple, inexpensive online presence for the early stages of his 2009 campaign for Mayor of the City of New York. The work included: developing a website through which he could promote his campaign positions and post announcements, creating a way to raise public matching funds online for his campaign (a mechanism that we built from scratch), and building an early social media network using MySpace, Facebook, Flickr and YouTube.

Throughout 2008 and early 2009, M2C Consulting updated the site, TonyAvellaforMayor.com on a regular basis; writing, editing and posting all of the material on the site.

Client: Manhattan Waterfront Parks Coalition

From 2006-2008, M2C Consulting partnered with the Friends of Hudson River Park to develop a coalition of waterfront park advocacy organizations in Manhattan that would:

* Seek public and private funding for all waterfront projects that were ready to be developed;

* Act as a unified voice for waterfront access along Manhattan's shore;

* Assist the City of New York in prioritizing waterfront access projects.

As a result of the coalition's combined efforts, public funding was secured for the High Bridge, Solar 2 and East River Park, totaling more than $65 million. M2C Consulting played a key role in lobbying for the funds and in coordinating the Manhattan Waterfront Parks Coalition's advocacy strategy.