Client: Park Slope 5th Avenue BID

The Park Slope Fifth Avenue Business Improvement District was recently approved by the City of New York in the Spring of 2009 to help improve the avenue's business atmosphere and cleanliness. One of the first orders of business for the BID was to put it on the map, online, so that Park Slope's tech-savvy residents could learn more about the BID and its activities.

M2C Consulting was retained to help design a quick, inexpensive web presence for the BID. In doing research for the project, it became clear that many of New York City's BID's have designed websites that simply describe the organization's work. This type of site is informative, but rarely visited!Given the condition of New York's economy, M2C Consulting recommended developing an actual BID informational site as a secondary project. As a first order of business, it was recommended that the BID develop a blog and Twitter account that could help inform residents about their local merchants, new businesses opening along the avenue, special restaurant and store offers and events along the avenue. In May 2009, the site All About Fifth was developed and launched, along with the Twitter page @AllAboutFifth.

M2C Consulting plays a daily role in managing AllAboutFifth; writing blog posts and Tweets, and will play a future role in developing the BID's informational site in the Fall of 2009.

Client: Tony Avella for Mayor

In early 2008, City Council Member Tony Avella hired M2C Consulting to develop a simple, inexpensive online presence for the early stages of his 2009 campaign for Mayor of the City of New York. The work included: developing a website through which he could promote his campaign positions and post announcements, creating a way to raise public matching funds online for his campaign (a mechanism that we built from scratch), and building an early social media network using MySpace, Facebook, Flickr and YouTube.

Throughout 2008 and early 2009, M2C Consulting updated the site, TonyAvellaforMayor.com on a regular basis; writing, editing and posting all of the material on the site.

Client: Manhattan Waterfront Parks Coalition

From 2006-2008, M2C Consulting partnered with the Friends of Hudson River Park to develop a coalition of waterfront park advocacy organizations in Manhattan that would:

* Seek public and private funding for all waterfront projects that were ready to be developed;

* Act as a unified voice for waterfront access along Manhattan's shore;

* Assist the City of New York in prioritizing waterfront access projects.

As a result of the coalition's combined efforts, public funding was secured for the High Bridge, Solar 2 and East River Park, totaling more than $65 million. M2C Consulting played a key role in lobbying for the funds and in coordinating the Manhattan Waterfront Parks Coalition's advocacy strategy.