The Park Slope Fifth Avenue Business Improvement District was recently approved by the City of New York in the Spring of 2009 to help improve the avenue's business atmosphere and cleanliness. One of the first orders of business for the BID was to put it on the map, online, so that Park Slope's tech-savvy residents could learn more about the BID and its activities.
M2C Consulting was retained to help design a quick, inexpensive web presence for the BID. In doing research for the project, it became clear that many of New York City's BID's have designed websites that simply describe the organization's work. This type of site is informative, but rarely visited!Given the condition of New York's economy, M2C Consulting recommended developing an actual BID informational site as a secondary project. As a first order of business, it was recommended that the BID develop a blog and Twitter account that could help inform residents about their local merchants, new businesses opening along the avenue, special restaurant and store offers and events along the avenue. In May 2009, the site All About Fifth was developed and launched, along with the Twitter page @AllAboutFifth.
M2C Consulting plays a daily role in managing AllAboutFifth; writing blog posts and Tweets, and will play a future role in developing the BID's informational site in the Fall of 2009.
No comments:
Post a Comment